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A study done by Kwikset that revealed some surprising statistics, National Cybersecurity Awareness Month, Google Trends, and more...
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Kwikset recently commissioned a study to help better understand smart lock purchasers and their demographics. The study had some interesting findings that showed the largest indicator of purchasing intent was the consumer’s marital status.
Out of 228 surveyed homes, 64% of married couples had purchased a smart lock. To find out how this statistic can benefit your security business, click below to read the full article!
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Within the security industry, the month of October is known as National Cybersecurity Awareness Month. In preparation, last month AvantGuard partnered with INVISUS to bring you only the best in cybersecurity.
From protecting your home or business from cybercrime, to educating the public about online safety, this month will be filled with new offerings and articles to keep you up-to-date. Do your part, #BeCyberSmart.
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Last but not least, we want to leave you with some helpful tricks and tips to help your security business succeed and grow. Google Trends is an invaluable tool that any business should use to gain insight on trending topics within the industry.
This can help you plan better marketing campaigns, propel your online sales, and more. To find out how to utilize this tool, click the link below!
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