Content marketing is essential in growing your security monitoring business, or any business for that matter. It brings people to your website, and ultimately, spreads the word about your business or your products, but content marketing goes beyond writing a simple blog post and uploading it to your website CMS. Below you’ll find tips on helpful ways to help your content marketing strategy and to get more attention on your website.
The first thing to understand is that there isn’t a magic number when it comes to word count. But length does matter to some degree. If your blog post is too short — say, 100 words — Google might have trouble indexing the page. So, you do want some length to it. A good minimum length to shoot for is 350 words, to be on the safe side. On the long side, there is no real recommendation. It is better to think about the value of your writing compared to how many words are there.
Another way to judge word count is to check out your competitors. Checking word count of a competitor is as simple as copying the article and pasting it into a Word document. This will give you a sense of how long your copy should potentially be.
Internal Linking Throughout Your Security Monitoring Company Blog
Internal linking is an important part of content marketing, not only for ranking purposes, but it also provides additional information for your readers. Internal linking essentially builds a web of interconnectivity within your website. Think of it as quick tunnels to get from point A to point B, or like creating a web to help captivate the reader with the information they are seeking.
Let’s say you are writing a blog post about SEO tips for the security monitoring industry (clever, we know), and the article begins to talk about keyword research, that might be a good time to link to that relevant keyword research article that you have elsewhere in your website. See what we did there? It’s a natural link implementation. That’s the thing about internal linking, it should be natural. If you are dropping irrelevant links everywhere within an article, two things are going to happen: it is going to make your article look like spam to the reader, and also make it look that way to Google. Too many internal links will actually hurt your page’s performance.
Give Credit Where Credit is Due
Off-linking used to be thought of a cardinal sin in SEO. Why would you want to provide someone a link that sends them away from your site? It turns out that people (and Google) are looking for authenticity. When you properly source your information, it actually strengthens your post in the eyes of the reader and Google. It helps the information you are presenting more reliable, and Google rewards good reader experiences with better ranking. So, if you are going to use someone else's information or study, source it!
These are just a handful of tips that can help your page be more successful in SERP. When your security monitoring company uses the best SEO practices, you will draw more eyes to your website and in turn, sell more services, products, and gain more followers for your website.