Professional Monitoring For Your IoT Device

Alex Flitton
Feb 21, 2019 8:05:00 AM

Does your company make IoT devices that track important events for your customers? You might want to look into professional monitoring to legitimize your service.


What Is Professional Monitoring?

Professional monitoring is a service designed to track an occurrence, or series of occurrences, that constitute the need for a response.

For IoT devices, that could mean tracking car collisions, temperature changes in a medical refrigerators, and even the sound of breaking glass at the entrance of a home.

Each of the examples above utilize internet-connected devices that can be monitored and responded to remotely. The aspect of the device that tracks events registered by these devices is called Professional Monitoring.

Why Your Customers Want Professional Monitoring

Self monitoring is an inconvenient, and often ineffective method of tracking and resolving important events related to the device(s) you sell. Your customers are not always plugged in, and there are always periods of time where they cannot, or don’t want to respond to a buzzing phone, or an already-full email inbox.

In the case of self-monitoring, many IoT devices of this class respond to low-priority events by sending a text or email notification to contacts on an account and requiring operator response for emergency events. The problem arises when the contacts do not respond to the event. And what happens if this event is critical to product viability, operational stability, or the maintenance of human life? In these scenarios, and many more, chances cannot be taken. You need a monitoring solution that is available 24/7.

How Professional Monitoring Helps Your Business

There are several ways that adding professional monitoring to your service offering can help your business grow. Here are a few:

Professional Customer Management

Each one of our operators is hand chosen to support our quality service standards. In fact, when we interview potential candidates to work in our central station, we screen for the following characteristics:

  1. Empathy
  2. Attention to detail
  3. Passion for service

We work hard to earn the trust and satisfaction of your customers by delivering the same exceptional service when they experience emergencies or simply test their system.

Learn More About What Makes The Best Alarm Dispatch Operators

Recurring Monthly Revenue

Adding a billable monitoring service to your IoT device provides you the opportunity to earn a source of recurring monthly revenue. If you know anything about some of the biggest companies providing software as a service or other product, RMR is the most popular style of revenue stream because of its reliability. In addition, it provides you the opportunity to stay connected with your customers more frequently so you can nurture the buyer/seller relationship.

Read our guide on tips to Increase your recurring monthly revenue

Customer Lifetime Value

The top subscription-based companies boast a 90-95% customer retention rate, suggesting that the monthly payment model makes companies work to retain their customers and divert their focus from the one-off-purchase sales tactics. Now, companies have to continually update and improve their services to ensure that customers won’t go elsewhere.

AvantGuard’s service quality and uptime reliability help to ensure that your customers will stay longer, improving your profitability with each month your customers stay.

Read our eguide on how you can increase your average customer lifetime by making service a priority

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