Resource Center

Trust: The Foundation of Any Relationship

Jan 5, 2021 9:00:00 AM

Trust. It is the foundation of any personal or business relationship. Take the relationship with your closest friend. Why is the relationship so strong? Is it because the two of you have known each other for a long time? Or because you’ve been through a lot together? Or the fact that you know that person will be there for you at the drop of a hat? The answer is YES! And all of that boils down to one simple word — Trust. With trust, relationships flourish into strong, long-lasting partnerships that can make a real difference in the world.


When it comes to the security, fire and PERS industry — trust means everything. Your customers are putting their families’ safety and the safety of their property in your hands. And you have entrusted AG Monitoring to help with that responsibility — a responsibility we take very seriously. Neither of us earn your customer’s trust with flashy ads or gimmicks. We earn their trust by working together as partners; by talking-the-talk and walking-the-walk.

For AvantGuard, our dedication to service is a cornerstone to our business model. We live this core value by providing you and your customers with the best service possible and by training our operators to be the best in the business to keep your customers safe. This is our mission statement in action, and one of the most effective ways we can earn your trust.

Trust Has a Formula


As your business remains reliable and consistent over time, it will start to gain the trust of your customers. Then (and here’s the awesome part) your customers will start to write your brand’s story through testimonials, word-of-mouth, social media posts, etc.

Really, there isn’t some fancy, flashy or fast way to build trust. But the process is simple:

  • Be honest and genuine with your customers
  • Do what you say you are going to do
  • Be consistent with your messaging and actions

Rinse and repeat.

Throughout the new year, each of these articles will be made available through our website's resource center, along with any important product updates or announcements for your through our webpage.

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