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Security Market Trends: Nextdoor

Nov 14, 2019 8:00:00 AM

Generally, the use of social media platforms is a bad idea when it comes to security monitoring and home security. One of the worst things you can do is use a social media app to post that you are away on vacation. Or accidentally post a picture of credit card information laying around the home. But what if there was an app that was private to just your neighborhood, and that built security by community? Enter Nextdoor.

What is Nextdoor?

The app is almost like a message board for neighborhoods – except in smartphone app form. Posts can’t be liked or re-quoted, and posts are only seen by the people in your immediate local neighborhood.

There is a pretty tedious vetting process to sign up. Users that want to use the social app have to provide proof of both their identity and address. This is to keep the community as tight knit and local as possible.

What Does Nextdoor Have To Do With Security Monitoring?

There are many reasons why people use Nextdoor. They can get recommendations from neighbors, find out who’s dog has been digging holes in neighbor’s yards, but specific to security monitoring, it creates a place for people within a community to look after one another’s homes, and report suspicious activity.

Recently, Salt Lake City has seen a 30% spike in burglaries. The SLCPD is encouraging people to use Nextdoor to help neighbors report suspicious behavior to one another. According to The Verge, Nextdoor has over 10 million registered users and is in over 100,000 neighborhoods.

Users can check the message board and speak with their neighbors concerning suspicious behavior in the community. Since this is a private social group, you don’t have to worry about alerting criminals on a public forum. There can be a ton of utility in coming together as a community to look out for one another. It is one of the best security tips out there.

Statistics on Burglary

According to alarms.org, there are roughly 2.5 million burglaries a year and the majority of them are home invasions. When a home invasion occurs, an average of $2,416 is stolen in valuables from the home. And it doesn’t matter where you search to find data; it’s pretty unanimous that most break-ins happen during the day. This makes it all the more important to band together as a community for collective security monitoring through an app like Nextdoor. Neighbors can look after your phone while you are away at work.

Did you know that 60% of would be robbers reconsider breaking into a home that is armed with a home security system? Having a security system that is professionally monitored by an alarm monitoring center like AvantGuard is the only way to ensure that you are protecting your home and loved ones 24 hours a day. Reach out to find out all the monitoring services that AvantGuard offers.

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