Just a few weeks ago, TMA decided to move all of its 2020 fall events online. Now CES, the biggest consumer show in North America has decided to do the same thing for their upcoming show in 2021.
CES
The Consumer Electronics Show (CES) is the place for everybody from tech giants to upcoming security companies to display their latest and greatest technology. CES has been the place to do this for the last 50 years. This show draws over 175,000 attendees from all over the world. Unfortunately, we are beginning to see the impacts of the pandemic start to bleed into 2021.
The show is still planned to resume Jan 6-9, 2021, so there are no changes to the scheduling as of yet. According to Gary Shapiro, president and CEO of The Consumer Technology Association, “Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.”
While we’ve seen other events move to a digital platform, none quick equate to the size and spectacle that is CES. Even though the show is shifting to be held digitally, CES still plans to hold many keynotes — which actually might be a great experience online since many people will have the best seats in the house for special announcements. Viewers can still expect plenty of product showcases and live demos, as well as digital meetups where people in the tech business can still network — a huge part of going to CES.
Although CES is moving to a digital event, it should still be extravagant as ever, except now, you don’t have to wrestle your way through hundreds of thousands of people.
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