--- title: Apple’s 13-story Advertisement at CES 2019 Turns Heads description: "CES, one of the biggest events of the year for tech companies, is a time we expect to learn about new, exciting technology. This year, Apple has decided to take a different approach: targeting its competitors by calling into question their lack of accountability in regards to data collection." image: https://www.agmonitoring.com/hubfs/Images/Blog%20Assets/Facebook%20Size%20Banner%20Images%20(Blog)/apple%E2%80%99s_13-story_advertisement_at_ces_2019_turns_heads_fb.jpg --- [![AG_Logo_BecklarCo_white](https://www.agmonitoring.com/hs-fs/hubfs/Images/Logos/AG%20Logos/AG_Logo_BecklarCo_white.png?width=657&height=178&name=AG_Logo_BecklarCo_white.png "AG_Logo_BecklarCo_white")](https://agmonitoring.com) [![Dealer](https://no-cache.hubspot.com/cta/default/4280184/9ec27b82-55c0-4206-800b-604843cece9a.png)](https://cta-redirect.hubspot.com/cta/redirect/4280184/9ec27b82-55c0-4206-800b-604843cece9a) ** ** ** #### [![Security_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/Security_icon.png?width=201&name=Security_icon.png) Security](https://www.agmonitoring.com/industries/wholesale-security-monitoring) #### [![Fire_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/Fire_icon.png?width=201&name=Fire_icon.png) Fire](https://www.agmonitoring.com/industries/fire-alarm-monitoring) #### [![PERS_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/PERS_icon.png?width=200&name=PERS_icon.png) PERS](https://www.agmonitoring.com/industries/pers-monitoring) #### [![IoT_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/IoT_icon.png?width=201&name=IoT_icon.png) IOT](https://www.agmonitoring.com/industries/iot-internet-of-things) #### [![Professional_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Professional_Monitoring_icon.png?width=150&name=Professional_Monitoring_icon.png) Professional Monitoring](https://www.agmonitoring.com/services/professional-monitoring) #### [![Cloud_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Cloud_Monitoring_icon.png?width=150&name=Cloud_Monitoring_icon.png) Cloud Monitoring Platform](https://www.agmonitoring.com/services/cloud-monitoring-platform) #### [![Hybrid_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Hybrid_Monitoring_icon.png?width=150&name=Hybrid_Monitoring_icon.png) Hybrid Monitoring](https://www.agmonitoring.com/services/hybrid-central-monitoring-services) #### [![Articles_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Articles_icon.png?width=150&name=Articles_icon.png) Articles](https://www.agmonitoring.com/blog/industry-news) #### [![Webinar_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Webinar_icon.png?width=150&name=Webinar_icon.png) Webinars](https://www.agmonitoring.com/resources?resourceSearch=&topicType=show-all&contentType=1) #### [![Heros_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Heros_icon.png?width=150&name=Heros_icon.png) Hero Stories](https://www.agmonitoring.com/blog/ag-news) #### [![Marketing_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Marketing_icon.png?width=150&name=Marketing_icon.png) Marketing Toolkit](https://www.agmonitoring.com/resources/marketing-toolkit) #### [![About_Us_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Company/About_Us_icon.png?width=200&name=About_Us_icon.png) About Us](https://www.agmonitoring.com/company) #### [![Careers_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Company/Careers_icon.png?width=200&name=Careers_icon.png) Careers](https://www.agmonitoring.com/company/careers) #### [![Partners_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Company/Partners_icon.png?width=200&name=Partners_icon.png) Partners](https://www.agmonitoring.com/company/partners) #### [![Credentials_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Company/Credentials_icon.png?width=200&name=Credentials_icon.png) Credentials](https://www.agmonitoring.com/company/credentials) [![AG_Logo_BecklarCo](https://www.agmonitoring.com/hs-fs/hubfs/Images/Logos/AG%20Logos/AG_Logo_BecklarCo.png?width=657&height=178&name=AG_Logo_BecklarCo.png "AG_Logo_BecklarCo")](https://agmonitoring.com) [![Dealer](https://no-cache.hubspot.com/cta/default/4280184/841fca42-41df-4209-a163-3297156a61c3.png)](https://cta-redirect.hubspot.com/cta/redirect/4280184/841fca42-41df-4209-a163-3297156a61c3) ** ** **   #### [![Security_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/Security_icon.png?width=201&name=Security_icon.png) Security](https://www.agmonitoring.com/industries/wholesale-security-monitoring) #### [![Fire_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/Fire_icon.png?width=201&name=Fire_icon.png) Fire](https://www.agmonitoring.com/industries/fire-alarm-monitoring) #### [![PERS_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/PERS_icon.png?width=200&name=PERS_icon.png) PERS](https://www.agmonitoring.com/industries/pers-monitoring) #### [![IoT_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Industries/IoT_icon.png?width=201&name=IoT_icon.png) IOT](https://www.agmonitoring.com/industries/iot-internet-of-things) #### [![Professional_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Professional_Monitoring_icon.png?width=150&name=Professional_Monitoring_icon.png) Professional Monitoring](https://www.agmonitoring.com/services/professional-monitoring) #### [![Cloud_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Cloud_Monitoring_icon.png?width=150&name=Cloud_Monitoring_icon.png) Cloud Monitoring Platform](https://www.agmonitoring.com/services/cloud-monitoring-platform) #### [![Hybrid_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Services/Hybrid_Monitoring_icon.png?width=150&name=Hybrid_Monitoring_icon.png) Hybrid Monitoring](https://www.agmonitoring.com/services/hybrid-central-monitoring-services) #### [![Video_Monitoring_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Video_Monitoring_icon.png?width=150&height=150&name=Video_Monitoring_icon.png) Video Monitoring](https://www.agmonitoring.com/services/features/interactive-video-monitoring) #### [![Articles_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Articles_icon.png?width=150&name=Articles_icon.png) Articles](https://www.agmonitoring.com/blog/industry-news) #### [![Webinar_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Webinar_icon.png?width=150&name=Webinar_icon.png) Webinars](https://www.agmonitoring.com/resources/webinars) #### [![Heros_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Heros_icon.png?width=150&name=Heros_icon.png) Hero Stories](https://www.agmonitoring.com/blog/ag-news) #### [![Marketing_icon](https://www.agmonitoring.com/hs-fs/hubfs/Images/Icons/Icons%20for%20Main%20Navigation%20Bar/Resources/Marketing_icon.png?width=150&name=Marketing_icon.png) Marketing Toolkit](https://www.agmonitoring.com/resources/marketing-toolkit) Search this site on Google Search Google **Menu** ** ** [![Dealer](https://no-cache.hubspot.com/cta/default/4280184/841fca42-41df-4209-a163-3297156a61c3.png)](https://cta-redirect.hubspot.com/cta/redirect/4280184/841fca42-41df-4209-a163-3297156a61c3) [![Resource Center](https://no-cache.hubspot.com/cta/default/4280184/513a68dd-c45b-41e9-a4a6-21e4417689ee.png)](https://cta-redirect.hubspot.com/cta/redirect/4280184/513a68dd-c45b-41e9-a4a6-21e4417689ee) ![](https://www.agmonitoring.com/hubfs/Images/Blog%20Assets/Banner%20Images%20(Blog)/apple%E2%80%99s_13-story_advertisement_at_ces_2019_turns_heads.jpg) [Internet of Things (IoT)](https://www.agmonitoring.com/blog/industry-news/tag/internet-of-things-iot) 2 min read # Apple’s 13-story Advertisement at CES 2019 Turns Heads [![Mandee Thomas](https://www.agmonitoring.com/hubfs/Images/Headshots/AG%20Team/Admin/Mandee%20Thomas.jpg)](https://www.agmonitoring.com/blog/industry-news/author/mandee-thomas) Written by [Mandee Thomas](https://www.agmonitoring.com/blog/industry-news/author/mandee-thomas) Jan 7, 2019 10:39:59 AM CES, one of the biggest events of the year for tech companies, is a time we expect to learn about new, exciting technology in the consumer space. This year, Apple has decided to take a different approach: targeting its competitors by calling into question their lack of accountability in regards to data collection. The request for federal laws concerning privacy have been a hot button issue: from emerging use-cases for [facial recognition technology](https://www.agmonitoring.com/blog/industry-news/facial-recognition-technology-drives-new-use-cases), to everyday consumer products. And now Apple is choosing to use CES at their platform to bring these issues to the forefront once again. ## CES Trade Show [CES](https://www.ces.tech/About-CES.aspx), going on this week, is one of the largest events of the year for anyone in the consumer electronic industry. It was first held in 1967 in New York City, and is hosted by the Consumer Technology Association (CTA). The show features more than 4,5000 companies and boasts more than 180,000 attendees from around the world. ## Apple’s Presence Apple has never exhibited at CES before due to their [tenuous relationship](https://www.quora.com/Why-doesnt-Apple-have-a-booth-at-CES) with CTA, and they are not officially exhibiting this year either. But despite not having an official booth at the big event, they are making a statement with a 13-story advertisement overlooking the convention center. The billboard includes a simple iPhone graphic and text that reads, “What happens on your iPhone, stays on your iPhone,” obviously referencing the phrase “What happens in Vegas, stays in Vegas.” This is a pretty bold move—throwing shade at companies like Google and Amazon who both have a big presence at CES 2019, as well as other tech companies who have made the news recently for their questionable use of personal information for advertising purposes. ![apple-ces-ad-avantguard](https://www.agmonitoring.com/hs-fs/hubfs/Images/Blog%20Assets/Small%20Images%20(Blog)/apple-ces-ad-avantguard.jpg?width=805&name=apple-ces-ad-avantguard.jpg) *Image Credit: [Chris Velazco/Twitter](https://twitter.com/chrisvelazco/status/1081330848262062080)* ## The Data Privacy Debacle Tim Cook, Apple’s CEO, has stressed the issue of personal data collection and privacy [recently](https://www.agmonitoring.com/blog/industry-news/apples-tim-cook-implores-personal-data-protections). With the EU creating legislation to combat the misuse of personal information and unwelcome surveillance on the internet, he is pushing for US legislators to do the same. While there have been some [statewide implementations](https://www.agmonitoring.com/blog/industry-news/california-bans-pre-programed-passwords-in-iot-devices) of privacy laws, Cook and other tech leaders feel that this isn’t enough for how quickly technology is advancing. With their large-scale advertisement at CES, Apple’s message to consumers seems to be “You can trust us not to sell your data to show you ads...unlike those other companies.” Apple has stated in the past that they prefer to make their money from selling products and not from selling the information of their users. As iPhone sales have [begun to slow down](https://www.cnet.com/news/iphone-sales-disappoint-in-q4-as-apple-hints-at-weak-holiday/) and with the HomePod lacking in popularity compared to Google Home and the Amazon Echo, it seems logical that this stance is being pushed not only for the betterment of privacy protection laws, but also as a selling point for Apple products in general. ## A Great Offer, Just a Click Away Lorem ipsum dolor sit amet, consectetur adipiscing elit ** Take advantage of our robust library of industry and AG related news, articles, webinars and other resources available through our [resource center](https://www.agmonitoring.com/resources/resource-center) to enhance your success.  You will also discover valuable insights and content you can share with your subscribers through your website, newsletters, and emails. Receive more useful content like this by signing up for our weekly AG Newsletter below: Previous Story [← Integrated Video Monitoring | AG Weekly](https://www.agmonitoring.com/blog/industry-news/integrated-video-monitoring) [** ](https://www.agmonitoring.com/blog/industry-news) Next Story [Professional Fire Alarm Monitoring & Self-Monitored Fire Alarm Systems →](https://www.agmonitoring.com/blog/industry-news/professional-vs.-self-monitored-fire-alarm-systems) ## You May Also Like These Stories on Internet of Things (IoT) [Business Development](https://www.agmonitoring.com/blog/industry-news/tag/business-development) ### [AvantGuard Integrates with Ajax Systems to Provide Professional Monitoring Services for Ajax Dealers](https://www.agmonitoring.com/blog/industry-news/avantguard-integrates-with-ajax-systems) Jun 5, 2023 7:00:00 AM 2 min read [Internet of Things (IoT)](https://www.agmonitoring.com/blog/industry-news/tag/internet-of-things-iot) ### [How is IoT Monitoring Used to Advance Personal and Property Safety](https://www.agmonitoring.com/blog/industry-news/advanced-iot-monitoring) Oct 3, 2022 8:00:00 AM 4 min read [![](https://www.agmonitoring.com/hubfs/prosentry%20case%20study%20banner.png) ](https://www.agmonitoring.com/blog/industry-news/prosentry-and-avantguard-partner) [Internet of Things (IoT)](https://www.agmonitoring.com/blog/industry-news/tag/internet-of-things-iot) ### [ProSentry and AvantGuard Partner to Provide Cutting-Edge Leak Detection and Response Services](https://www.agmonitoring.com/blog/industry-news/prosentry-and-avantguard-partner) Sep 6, 2022 1:53:37 PM 3 min read **AvantGuard Monitoring Centers, LLC. | P.O. Box 15022 | Ogden, UT 84415 | Office: (877) 206-9141 | Fax: (801) 781-6133** ###### [Industries](https://www.agmonitoring.com/industries) [Security](https://www.agmonitoring.com/industries/wholesale-security-monitoring) [Fire](https://www.agmonitoring.com/industries/fire-alarm-monitoring) [PERS](https://www.agmonitoring.com/industries/pers-monitoring) [IoT](https://www.agmonitoring.com/industries/iot-internet-of-things) ###### [Services](https://www.agmonitoring.com/services) [Pricing](https://www.agmonitoring.com/services/features/dealer-pricing-estimates) [Features](https://www.agmonitoring.com/services/features/) [Professional](https://www.agmonitoring.com/services/professional-monitoring) [Cloud](https://www.agmonitoring.com/services/cloud-monitoring-platform) [Hybrid](https://www.agmonitoring.com/services/hybrid-central-monitoring-services) [Technology](https://www.agmonitoring.com/company/central-station-technology) [Migration](https://www.agmonitoring.com/company/account-migration-process) [Cybersecurity](https://www.agmonitoring.com/resources/cybersecurity) [Integrations](https://www.agmonitoring.com/integrations) [Crash Detection](https://www.agmonitoring.com/industries/iot-monitoring/crash-detection) ###### [Resources](https://www.agmonitoring.com/resources) [Resource Center](https://www.agmonitoring.com/resources/resource-center) [Articles](https://www.agmonitoring.com/blog/industry-news) [Webinars](https://www.agmonitoring.com/resources/webinars) [AG Hero Stories](https://www.agmonitoring.com/blog/ag-news) [Glossary](https://www.agmonitoring.com/resources/alarm-glossary) [Help Center](https://avantguard.zendesk.com/hc/en-us) ###### [Company](https://www.agmonitoring.com/company) [About Us](https://www.agmonitoring.com/company) [Careers](https://www.agmonitoring.com/company/careers) [Partners](https://www.agmonitoring.com/company/partners) [Awards](https://www.agmonitoring.com/awards) [Credentials](https://www.agmonitoring.com/company/credentials) ###### [Legal](https://www.agmonitoring.com/legal) [Licensing](https://www.agmonitoring.com/licensing) [Privacy Policy](https://www.agmonitoring.com/legal/privacy-policy) [Your Privacy Choices](https://becklar.com/privacy-request/) [Terms & Conditions](https://www.agmonitoring.com/legal/terms-conditions) **Download The AG App ** ![applestore_white](https://www.agmonitoring.com/hubfs/applestore_white.png) ![googleplay_white](https://www.agmonitoring.com/hubfs/googleplay_white.png) ** ** [![Contact Us](https://no-cache.hubspot.com/cta/default/4280184/6b891a2e-39fc-4b00-a66e-a8da2af5ba99.png)](https://cta-redirect.hubspot.com/cta/redirect/4280184/6b891a2e-39fc-4b00-a66e-a8da2af5ba99) Copyright © 2019 AvantGuard Monitoring, LLC. All Rights Reserved. [![tma-5-diamond-logo_white](https://www.agmonitoring.com/hs-fs/hubfs/Images/Logos/Certification%20Logos/tma-5-diamond-logo_white.png?width=200&name=tma-5-diamond-logo_white.png "tma-5-diamond-logo_white")](https://www.agmonitoring.com/company/credentials) [![ul-logo_white](https://www.agmonitoring.com/hs-fs/hubfs/Images/Logos/Certification%20Logos/ul-logo_white.png?width=200&name=ul-logo_white.png "ul-logo_white")](https://www.agmonitoring.com/company/credentials) [![fm-approval-logo_white](https://www.agmonitoring.com/hs-fs/hubfs/Images/Logos/Certification%20Logos/fm-approval-logo_white.png?width=200&name=fm-approval-logo_white.png "fm-approval-logo_white")](https://www.agmonitoring.com/company/credentials) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mandee Thomas", "url" : "https://www.agmonitoring.com/blog/industry-news/author/mandee-thomas" }, "dateModified" : "2019-02-12T21:13:17.977Z", "datePublished" : "2019-01-07T17:39:59.000Z", "headline" : "Apple’s 13-story Advertisement at CES 2019 Turns Heads", "image" : [ "https://www.agmonitoring.com/hubfs/Images/Blog%20Assets/Facebook%20Size%20Banner%20Images%20(Blog)/apple%E2%80%99s_13-story_advertisement_at_ces_2019_turns_heads_fb.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.agmonitoring.com/blog/industry-news/apple-ad-turns-heads-at-ces-2019", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.agmonitoring.com/hubfs/1-Becklar_Master%20(15).png" }, "name" : "Becklar Monitoring" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "alternateName" : "AvantGuard", "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactOption" : "TollFree", "contactType" : "customer service", "telephone" : "+18772069141" }, "logo" : "https://cdn2.hubspot.net/hubfs/4280184/Website%20Assets/Logos/logo.png", "name" : "AvantGuard Monitoring Centers", "sameAs" : [ "https://www.facebook.com/AvantGuardMon/", "https://twitter.com/avantguardmon", "https://www.instagram.com/avantguardmon/", "https://www.linkedin.com/company/avantguard-monitoring-centers" ], "url" : "https://agmonitoring.com" } ``` ```json { "@context" : "http://schema.org", "@id" : "", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Ogden", "postalCode" : "84403", "streetAddress" : "4699 Harrison Blvd." }, "geo" : { "@type" : "GeoCoordinates", "latitude" : 41.1780108, "longitude" : -111.9500321 }, "image" : "https://cdn2.hubspot.net/hubfs/4280184/Website%20Assets/Logos/logo.png", "name" : "AvantGuard Monitoring Centers", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "23:59", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday" ], "opens" : "00:00" }, "priceRange" : "$$$", "sameAs" : [ "https://www.facebook.com/AvantGuardMon/", "https://twitter.com/avantguardmon", "https://www.instagram.com/avantguardmon/", "https://www.linkedin.com/company/avantguard-monitoring-centers" ], "telephone" : "8772069141", "url" : "https://www.agmonitoring.com/" } ``` ```json { "@context" : "http://schema.org", "@id" : "#website", "@type" : "WebSite", "name" : "AvantGuard Monitoring", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://www.agmonitoring.com/?s={search_term_string}" }, "url" : "https://www.agmonitoring.com/" } ``` ```json // ```