Staying up to date on the latest technology should seem like an obvious business plan. By doing this you can provide your customers with the latest technology that can make their experience as good as possible. But that’s not the only reason why your company should attempt to stay ahead of the technology curve.
Trickle Down
One of the greatest things about attempting to be proactive and keeping your technology ahead of the curve is having to reach out to dealers about the newest technology offerings. Learning about new technology gives your security monitoring company just the excuse it needs to touch base with leading dealers in the industry. This not only strengthens relationships between dealers, integrators and central stations, but the effects trickle down in a positive way.
As your company learns about, and implements new technologies, this new knowledge makes its way to your sales people and technicians. In fact, many distributors offer hands-on training of new equipment. As your sales people and technicians learn the ins-and-outs of the newest technology, it provides them a better understanding how to market, sell and install the equipment. This inevitably leads to stronger RMR.
Market Market Market
Your sales personnel and technicians are all trained and ready to go, but now how do you get the word out to the world that you have the newest technology. That’s where a marketing team comes into play.
The best way to begin to gain traction around your newest technology is through SEO. By following the best SEO practices, you can get your content to the top of search results, getting more eyes on your product.
Don’t be afraid to co-market with your partners either. That’s why you build partnerships! Co-branded videos, brochures and slicks are a great way for two companies to piggyback and gain more attention simultaneously.
Don’t be Afraid To Venture Out
New technology can guide your company into new avenues. We are seeing more companies go beyond simple security installations to becoming multi-faceted in their dealings and offerings. We are also seeing security dealers involved in low-voltage and PERS offerings. To stay alive in a world that is changing so rapidly, it's a good idea to venture out and see what else your company can provide.
Think about it, the retail giant Amazon, is involved in security now. No longer are security dealers going against local competition. That’s why it is so important to meet regularly with your dealers and distributors about the newest technology, even if it isn’t in your sector. You might be able to integrate it into your business model and have a new avenue for RMR. The more agile your security business becomes, the more you will thrive in an ever changing industry.
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