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Social Media Marketing Strategies For Alarm Companies

Oct 8, 2019 7:45:00 AM

Has there ever been a time when you were considering buying a new product or service, but weren’t sure which direction to go? Oftentimes, you might turn to friends for recommendations, or online reviews to get a personal insight. According to Harris Poll, 67% of Americans say they’re more likely to purchase a product after a friend or family member shared it via social media. And with 3.5 billion people using social media worldwide, it’s likely that your clientele are already interacting through the platform, making it increasingly vital for a company’s success.

The Impact of Social Media Marketing

Here’s some important statistics from Ambassador to keep in mind about social media:

  • 71% of consumers who have had a positive interaction with a brand via social media are likely to recommend it to others.
  • Over half of all social users will engage with brands several times a month.
  • 70% of customers who received help through social media return as a future customer.

Customers visit official social channels to get insight that they can’t find elsewhere. The best way to make social media marketing strategies for your alarm company is getting to know your audience. Learn about their cares and concerns, so you’re able to come up with valuable solutions, and adapt to their tone of voice.

Marketing Strategy Planning

Before any marketing strategies are launched, it’s a good idea to start with making a plan. There should be a strategy that’s outlined so your team can follow it. This allows for everyone to be informed enough that they’re able to guide conversations and interactions with your followers in the same manner. Social media presents a big opportunity for you to influence your audience on a new platform outside of direct customer service.

Content

Another approach to consider is producing interesting and new content. Customers may not go out of their way to look up new updates on your company, but if they are following your social media accounts, they’re more likely to engage with your posts if they’re displayed through exciting pictures, captivating headlines, and perceptive discussions. Also consider how keyword usage and hashtags will promote your brand and help make you more noticeable.

Sticking to your brand is important, as it keeps your content distinguishable from others in consumer’s news feed. Does your company have a set guide of colors, tone of voice, and visual style? Make sure to use these across your platforms. However, don’t shy away from displaying content in new formats, such as creating a video, when you would normally post an article. This change of pace will allow you to generate new elements for your following to interact with.

If you choose to have multiple social media platforms, try offering diverse content on each one. This keeps each platform’s value high, encouraging people to follow all of them for the unique experiences they offer. For example, keeping Facebook for customer success stories, Twitter for linking blog posts, and Instagram for promoting events and posting media from them after they’ve happened.

Engagement

Social media is also a great way to engage with your customers. By being active and replying to comments, or initiating discussions, it’ll keep users interested. In turn, engaging with them will keep you informed about what your customers needs are.

By creating a pathway for conversations to happen, negative criticism can occur. It’s never a smart idea to let them sit and allow concerns to go unanswered. Instead, develop a standard response in a thoughtful and swift manner. This shows responsibility during tense situations, which comes hand-in-hand with developing an online presence.

Once your social media is established, you can begin assessing your results. Conversions through your site will allow you to generate leads and monitor engagements with different sources of content, so you can uncover which type of content your audience engages with most.

Brands in the modern world of technology undoubtedly need an online presence, and social media plays a big part of that. They are judged on more than the responsive service and products offered. Each facet of the brand should connect to each other and invite interaction.

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