Personal Emergency Response Systems (PERS) have become synonymous with the famous line, “Help! I’ve fallen and I can’t get up!” As the immortalized commercial goes, a collection of quick-cut scenes reveal seniors falling or already on the floor in such locations as the kitchen, the bathroom and even the park. Although at-risk seniors are low-hanging fruit for PERS dealers, there are a ton of opportunities available for those looking to diversify their customer base.
There are a few reasons dealers should consider selling to additional audiences. One, because seniors have short customer lifetimes. Another, because the PERS industry has room to grow and there are thousands of people who need a monitored PERS device. In any case, we have come up with a list of potential, yet profitable buyer profiles you should consider to get started.
People With Unpredictable Medical Conditions (Non-Senior)
Our first buyer profile consists of people, age 15-30 who have medical conditions that restrict independent living. People in this group prefer to avoid assisted living programs because they are restrictive and costly. On top of all that, they are young and tend to rely more on their parents than seniors will. People in this group suffer from an array of challenges such as: seizures, paralysis, heart problems or other unpredictable conditions. For people in this category, a PERS device can help them feel safe with the assurance they will be able to get help when an emergency arises. If you are interested in selling to this audience, Check out this article written by Art Von Ahnen about ways to reach new audiences. It details effective strategies you can use to effectively earn medical referrals for your PERS business.
Click Here to watch a video showing how a PERS device helped a young woman with a rare disease.
A lone worker (LW) is an employee who performs an activity that is carried out in isolation from other workers without close or direct supervision. This demographic includes people who work in remote locations with low signal strength and those who work with dangerous machinery or in hazardous environments. Some jobs that qualify under this category are: contractors, field workers, hospice workers, social workers, realtors and fleet drivers. It is estimated that there are 53 million lone workers in North America. Even more so, the International Data Corporation (IDC) estimates there are more than 1 billion mobile workers worldwide. Since this potential audience accounts for one-seventh of the entire planet’s population, we recommend that dealers think of creative ways to market PERS products to them. Of course, doing so will require strategic messaging that is different from that used to attract seniors. Still, safety devices can be useful for workers who frequently find themselves alone and in unpredictable scenarios.
Are you looking for new PERS products to sell?
Check out this article featuring leaders from multiple PERS device manufacturers.