/how-diy-security-is-changing-the-marketplace.jpg)
A popular graphic has made its way around LinkedIn that says:
/disruption-infographic.jpg?width=600&name=disruption-infographic.jpg)
While this infographic is an oversimplified explanation of a more complex scenario, each of these industry disruptions paint pieces of a clear picture. Companies who fight to make consumers’ lives easier will win in every scenario. Simply put, the security industry must innovate or it will become the next victim of the IoT revolution.
Yes, that’s right. The IoT Revolution. Although each of the above examples hold clear reasons for each disruption, a common denominator lurks in the shadows, and that is the internet. Netflix, Uber, Apple, Amazon and Airbnb are all accessible with apps, and guess what else is. That’s right. DIY Security products.
The reason people around the world love the internet of things so much is because they can mix, match, connect and disconnect virtually any product with ease. For example, if a consumer goes to the store and sees one of those really sleek-looking Nest thermostats and a month later decides to buy a Philips hue light, integrating each smart device is not a problem. Better yet, each of those devices works with Amazon’s Alexa device, allowing them to control their home by voice command.
You may be asking yourself, “Are DIY products cannibalizing the market?” Think about it this way. Almost three-fourths of households do not have a security system installed. Even less have professional monitoring included in their security systems. That means there is a lot of potential for the security market.
One of the least tapped markets is the renter space. These are mobile people with no ties to a home. Would you want to pay to have a professional security system installed if your lease ends in nine months, or your landlord won’t allow it? No, because you are a sensible human being. But, if you could put a wireless camera on a wall and receive alerts whenever it notices something moving, your needs would be met.
Although DIY devices are often eloquently designed and connect wirelessly through a mobile app, they are riddled with dysfunctions. First, wireless cameras that are set on a bookshelf or on top of a refrigerator are easily stolen by the same thieves they are supposed to detect. Additionally, wireless security cameras are infamous for being subject to virtual security flaws. A tech savvy teenager could hack into baby monitor cameras, and that’s scary.
Finally, smart devices like the Nest Ring or any other smart camera have to be charged, and that’s inconvenient. On top of every other responsibility people have in life, charging a security camera or doorbell is just one more thing to do.
Your first step to staying competitive, is knowing your customers’ needs. The examples from the LinkedIn post clearly demonstrate organizations that were unwilling to satisfy their customers because of an unwillingness to make change happen.
Your second option is to become a professional DIY installer. It may feel like selling out, but it’s another source of income for you and your company (Or, as kids these days like to call it, a “side-hustle”).
